Jontopia

September 25th, 2007

According to CNNMoney.com, 90% of consumers surveyed in a study commissioned by Best Buy, are confused about high definition televisions. Why the country’s #1 electronics retailer should act shocked that consumers don’t understand what they’re not being properly educated about is beyond me. Education starts with the sales staff and for anyone who has ever stepped foot in a Best Buy, it’s quite clear the sales staff know next to nothing about the electronics industry or technology.

I recently went shopping with my dad for an HDTV. Best Buy was one of the places we stopped by and was by far the worst shopping experience of the stores we went to. Half the HDTV floor models weren’t even working, for the ones that were, the signal they were sending to the TVs appeared to be below standard definition, and the sales people were easily stumped when asked relatively simple questions that I’m sure most consumers ask. They were even stumped when asked questions that don’t relate to technology at all and instead involve delivery policies.

Instead of commissioning studies and then lamenting the results, maybe Best Buy should actually put some time and money into training their sales force in a visible and thorough manner.

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This entry was posted on Tuesday, September 25th, 2007 at 8:56 am and is filed under Rants, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.