When Giving Away a $1000 Grand Prize, Make Sure There Aren’t 30,000 Winners
July 23rd, 2007
Today’s story of how not to run a promotion comes to us from Advertising Age and chronicles a major mistake made in Roswell, New Mexico. A local car dealer there ran a promotion whereby customers received scratchers after coming into the dealership. One lucky customer (or so the dealer thought) would be the grand prize winner of $1,000. Instead, 30,000 winning tickets were printed, many of which made their way into the hands of lucky customers. This story would make a perfect lesson for students on why proofreading and attention to detail are so important.
Sphere: Related Content