Archive for July, 2007
When Giving Away a $1000 Grand Prize, Make Sure There Aren’t 30,000 Winners
July 23rd, 2007
Today’s story of how not to run a promotion comes to us from Advertising Age and chronicles a major mistake made in Roswell, New Mexico. A local car dealer there ran a promotion whereby customers received scratchers after coming into the dealership. One lucky customer (or so the dealer thought) would be the grand prize winner of $1,000. Instead, 30,000 winning tickets were printed, many of which made their way into the hands of lucky customers. This story would make a perfect lesson for students on why proofreading and attention to detail are so important.
Sphere: Related ContentRubber Ducky, You’re the One…to Float 17,000 Miles
July 3rd, 2007
The United Kingdom’s Daily Mail brings us a story of 29,000 rubber ducks that were spilled from a cargo ship in 1992 and will soon be washing up on British shores. I agree with the comment left at the bottom of the article; this event really would make a great animated movie!
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